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Why the middle of the Diamond matters
I read with interest an article published in The Pakistani Tribune (@PakistanTribune) explaining that the market in this, and other...
Think before you partner with Starbucks
Some CEO’s I have met recently have asked me what I think about partnering with Starbucks, putting a Starbucks in their retail spaces. My...
Why one size does not fit all
It is a common misunderstanding that in brand and retail, one size will fit all, but careful attention has to be paid to the needs of...
What is disciplined creativity?
Designing for your customers and not for yourself, avoiding fashions and fads and creating experiences that are connected to your...
What is super-personalisation?
For a long time I have been an advocate of super-personalisation and have not really been able to understand why, in the banking world at...
How we read
In a world that is getting ever more complex, it is easy to forget that simplicity really works... and there are some simple rules that,...
Leverage innovation and see your brand go global
Some of the most exciting innovations have been occurring in the Asia Pacific, Eastern Europe, Middle East, Africa and South America....
How important is a brand promise?
This image should come as no surprise to anyone who has visited a burger restaurant. The carefully crafted photograph on the right, with...
Do you really know who we are Mr. CEO?
The importance of understanding what your brand stands for and what it’s messages mean. Brands proudly exclaim ‘Empowering your...
Why doesn't Victoria's Secret look so sexy through the eyes of Saudi women?
During the last public holiday weekend 1.5m visitors came to Dubai from Saudi Arabia. - yes you read that correctly - the one before...
What Apple is up against in two growing mobile markets: China and Brazil
Xiaomi, a high-end smartphone maker in China, and Movile, Brazil’s biggest and most important wireless carrier, showcase the challenges...
What are the ingredients of a Super Brand?
In a world where everyone is competing for the same customer, how to do organisations make winning decisions and ensure that their brand...