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![When Digital Works, Growth Happens](https://static.wixstatic.com/media/9fc1be_7e03222196f7402f981896c8bf9f287f.jpg/v1/fill/w_361,h_206,fp_0.50_0.50,q_90,enc_auto/9fc1be_7e03222196f7402f981896c8bf9f287f.webp)
When Digital Works, Growth Happens
Now I have your attention, I want to start this article by correcting the title, it should read ‘When Customer Experience Works, Growth...
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![Tell me what I CAN have, not what I can’t](https://static.wixstatic.com/media/9fc1be_d6055d6a0cb04f899e25784d39af9cd0.jpg/v1/fill/w_361,h_206,fp_0.50_0.50,q_90,enc_auto/9fc1be_d6055d6a0cb04f899e25784d39af9cd0.webp)
Tell me what I CAN have, not what I can’t
How many readers of this blog have been into a store, or come to think of it, any retailer and been told they can’t buy what they went...
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![Why the middle of the Diamond matters](https://static.wixstatic.com/media/9fc1be_c277f4fa302c4370bd54bb59ef61eded.jpg/v1/fill/w_361,h_207,fp_0.50_0.50,q_90,enc_auto/9fc1be_c277f4fa302c4370bd54bb59ef61eded.webp)
Why the middle of the Diamond matters
I read with interest an article published in The Pakistani Tribune (@PakistanTribune) explaining that the market in this, and other...
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![Think before you partner with Starbucks](https://static.wixstatic.com/media/9fc1be_2c1528e5a63e466cbd94e990b858f89d.jpg/v1/fill/w_361,h_207,fp_0.50_0.50,q_90,enc_auto/9fc1be_2c1528e5a63e466cbd94e990b858f89d.webp)
Think before you partner with Starbucks
Some CEO’s I have met recently have asked me what I think about partnering with Starbucks, putting a Starbucks in their retail spaces. My...
![What is disciplined creativity?](https://static.wixstatic.com/media/9fc1be_477df20abb754243a261423d7d2a5261.png/v1/fill/w_361,h_207,fp_0.50_0.50,q_95,enc_auto/9fc1be_477df20abb754243a261423d7d2a5261.webp)
What is disciplined creativity?
Designing for your customers and not for yourself, avoiding fashions and fads and creating experiences that are connected to your...
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![What is super-personalisation?](https://static.wixstatic.com/media/9fc1be_7b29238c67374c678a28daf0c66b3086.jpg/v1/fill/w_361,h_207,fp_0.50_0.50,q_90,enc_auto/9fc1be_7b29238c67374c678a28daf0c66b3086.webp)
What is super-personalisation?
For a long time I have been an advocate of super-personalisation and have not really been able to understand why, in the banking world at...
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![How we read](https://static.wixstatic.com/media/9fc1be_0bb6a61cafd5416db9410ea642cc994b.jpg/v1/fill/w_361,h_279,fp_0.50_0.50,q_90,enc_auto/9fc1be_0bb6a61cafd5416db9410ea642cc994b.webp)
How we read
In a world that is getting ever more complex, it is easy to forget that simplicity really works... and there are some simple rules that,...
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![Do you really know who we are Mr. CEO?](https://static.wixstatic.com/media/9fc1be_e4289bb9763c4bee9e09e210146e2be6.jpg/v1/fill/w_361,h_241,fp_0.50_0.50,q_90,enc_auto/9fc1be_e4289bb9763c4bee9e09e210146e2be6.webp)
Do you really know who we are Mr. CEO?
The importance of understanding what your brand stands for and what it’s messages mean. Brands proudly exclaim ‘Empowering your...
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![Bombarding my senses](https://static.wixstatic.com/media/9fc1be_bbb78203e5b54246b09686bf08188189.jpg/v1/fill/w_361,h_203,fp_0.50_0.50,q_90,enc_auto/9fc1be_bbb78203e5b54246b09686bf08188189.webp)
Bombarding my senses
Multi Sensory Branding is a huge winner for Brand Recognition’ Branding is becoming more sophisticated - it’s not just about sexy colours...
![What are the ingredients of a Super Brand?](https://static.wixstatic.com/media/9fc1be_9c2760802e7544ddb644e768dac7ab91.png/v1/fill/w_361,h_274,fp_0.50_0.50,q_95,enc_auto/9fc1be_9c2760802e7544ddb644e768dac7ab91.webp)
What are the ingredients of a Super Brand?
In a world where everyone is competing for the same customer, how to do organisations make winning decisions and ensure that their brand...