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![Back to basics](https://static.wixstatic.com/media/9fc1be_be0c3547a66a45c7b5e6116db7618982.jpg/v1/fill/w_361,h_206,fp_0.50_0.50,q_90,enc_auto/9fc1be_be0c3547a66a45c7b5e6116db7618982.webp)
Back to basics
With so many organisations being drawn towards a digital offer, it may come as some surprise that I am writing this article about going...
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What is disciplined creativity?
Designing for your customers and not for yourself, avoiding fashions and fads and creating experiences that are connected to your...
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![Mobile Banking just got simpler in UAE](https://static.wixstatic.com/media/9fc1be_8d47877ded704040ab5c68ec7a6b51f7.jpg/v1/fill/w_361,h_219,fp_0.50_0.50,q_90,enc_auto/9fc1be_8d47877ded704040ab5c68ec7a6b51f7.webp)
Mobile Banking just got simpler in UAE
RAK Bank have a reputation for being innovative and forward thinking and today, they have taken another step in cementing this reputation...
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![How to build a winning brand](https://static.wixstatic.com/media/9fc1be_f2ecb65d86714dd9a39257dfeac6e9aa.jpg/v1/fill/w_361,h_278,fp_0.50_0.50,q_90,enc_auto/9fc1be_f2ecb65d86714dd9a39257dfeac6e9aa.webp)
How to build a winning brand
I am fortunate, in my role I get to meet some incredible businessmen, leaders who have built amazing companies that turn over billions of...
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Data Visualisation and what it means for Brands
When I am asked to give my opinion on treands for 2014, there is one that really stands out as being a new battle-ground for Brands. I...
![What are the ingredients of a Super Brand?](https://static.wixstatic.com/media/9fc1be_9c2760802e7544ddb644e768dac7ab91.png/v1/fill/w_361,h_274,fp_0.50_0.50,q_95,enc_auto/9fc1be_9c2760802e7544ddb644e768dac7ab91.webp)
What are the ingredients of a Super Brand?
In a world where everyone is competing for the same customer, how to do organisations make winning decisions and ensure that their brand...