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![More than Physical Attraction](https://static.wixstatic.com/media/9fc1be_3bbed1e4bb1442ad9c9ba6511767be85~mv2.png/v1/fill/w_361,h_225,fp_0.50_0.50,q_95,enc_auto/9fc1be_3bbed1e4bb1442ad9c9ba6511767be85~mv2.webp)
More than Physical Attraction
Creating beautiful experiences for your customers is more than a purely physical attraction. To create experiences that work well for...
![How to Survive the Future](https://static.wixstatic.com/media/9fc1be_8bbbbf98384448879caf367609a42d8d~mv2.png/v1/fill/w_361,h_226,fp_0.50_0.50,q_95,enc_auto/9fc1be_8bbbbf98384448879caf367609a42d8d~mv2.webp)
How to Survive the Future
Preparing for an uncertain future is something that keeps many CEOs awake at night. In a world where uncertainty is all around us, we...
![](https://static.wixstatic.com/media/9fc1be_bac94a18a1394486a59482a210028cfa~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/9fc1be_bac94a18a1394486a59482a210028cfa~mv2.webp)
![How to ensure your
digital strategy doesn’t fail](https://static.wixstatic.com/media/9fc1be_bac94a18a1394486a59482a210028cfa~mv2.jpg/v1/fill/w_361,h_255,fp_0.50_0.50,q_90,enc_auto/9fc1be_bac94a18a1394486a59482a210028cfa~mv2.webp)
How to ensure your digital strategy doesn’t fail
With so many business leaders I meet spending millions on expensive consultants to create their ‘Digital Strategies’, who tell them what...
![](https://static.wixstatic.com/media/9fc1be_4804109d5fcb4bdabbaa002e6e0c9f21~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/9fc1be_4804109d5fcb4bdabbaa002e6e0c9f21~mv2.webp)
![Lipstick on a Gorilla](https://static.wixstatic.com/media/9fc1be_4804109d5fcb4bdabbaa002e6e0c9f21~mv2.jpg/v1/fill/w_361,h_203,fp_0.50_0.50,q_90,enc_auto/9fc1be_4804109d5fcb4bdabbaa002e6e0c9f21~mv2.webp)
Lipstick on a Gorilla
Why is it that more and more bank CEO’s I meet are happy to deliver piece-meal patched up solutions to their network challenges that...
![](https://static.wixstatic.com/media/9fc1be_dab89a7747ae4b1f8a5caa1821cde8e8~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/9fc1be_dab89a7747ae4b1f8a5caa1821cde8e8~mv2.webp)
![Thinking Big](https://static.wixstatic.com/media/9fc1be_dab89a7747ae4b1f8a5caa1821cde8e8~mv2.jpg/v1/fill/w_361,h_237,fp_0.50_0.50,q_90,enc_auto/9fc1be_dab89a7747ae4b1f8a5caa1821cde8e8~mv2.webp)
Thinking Big
There is a wind of change continues to blow across the banking industry. The big question on the minds of bankers I meet at the moment is...
![](https://static.wixstatic.com/media/9fc1be_067085386a6547748d211c5b884c97d7.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/9fc1be_067085386a6547748d211c5b884c97d7.webp)
![Indian Companies Spend less than 10% of Brand budget on Brand Culture](https://static.wixstatic.com/media/9fc1be_067085386a6547748d211c5b884c97d7.jpg/v1/fill/w_361,h_231,fp_0.50_0.50,q_90,enc_auto/9fc1be_067085386a6547748d211c5b884c97d7.webp)
Indian Companies Spend less than 10% of Brand budget on Brand Culture
A survey conducted amongst nearly 100 CEO's in Indai and published today suggests that Indian companies spend only 10% of their brand...
![](https://static.wixstatic.com/media/9fc1be_9d8c1ef124e04b97bfa64a5830085027.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/9fc1be_9d8c1ef124e04b97bfa64a5830085027.webp)
![How to tune your brand to beat the competition](https://static.wixstatic.com/media/9fc1be_9d8c1ef124e04b97bfa64a5830085027.jpg/v1/fill/w_361,h_235,fp_0.50_0.50,q_90,enc_auto/9fc1be_9d8c1ef124e04b97bfa64a5830085027.webp)
How to tune your brand to beat the competition
The unhappy CEO Last week, I met a CEO in Qatar whose company had recently gone through a rebranding exercise with a ‘global agency’. I...
![](https://static.wixstatic.com/media/9fc1be_e34cf360245e44bb9bb4d856d2ff824d.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/9fc1be_e34cf360245e44bb9bb4d856d2ff824d.webp)
![How important is a brand promise?](https://static.wixstatic.com/media/9fc1be_e34cf360245e44bb9bb4d856d2ff824d.jpg/v1/fill/w_361,h_223,fp_0.50_0.50,q_90,enc_auto/9fc1be_e34cf360245e44bb9bb4d856d2ff824d.webp)
How important is a brand promise?
This image should come as no surprise to anyone who has visited a burger restaurant. The carefully crafted photograph on the right, with...
![](https://static.wixstatic.com/media/9fc1be_87e162f613524e0a95ff18bd674a3ce3.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/9fc1be_87e162f613524e0a95ff18bd674a3ce3.webp)
![Why Banks in the Middle East Are Changing Their Names to Acronyms](https://static.wixstatic.com/media/9fc1be_87e162f613524e0a95ff18bd674a3ce3.jpg/v1/fill/w_361,h_243,fp_0.50_0.50,q_90,enc_auto/9fc1be_87e162f613524e0a95ff18bd674a3ce3.webp)
Why Banks in the Middle East Are Changing Their Names to Acronyms
The world of banking is changing, bank branches are no longer the stuffy formal places they used to be. We as customers are demanding new...
![](https://static.wixstatic.com/media/9fc1be_f2ecb65d86714dd9a39257dfeac6e9aa.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/9fc1be_f2ecb65d86714dd9a39257dfeac6e9aa.webp)
![How to build a winning brand](https://static.wixstatic.com/media/9fc1be_f2ecb65d86714dd9a39257dfeac6e9aa.jpg/v1/fill/w_361,h_278,fp_0.50_0.50,q_90,enc_auto/9fc1be_f2ecb65d86714dd9a39257dfeac6e9aa.webp)
How to build a winning brand
I am fortunate, in my role I get to meet some incredible businessmen, leaders who have built amazing companies that turn over billions of...
![](https://static.wixstatic.com/media/9fc1be_e4289bb9763c4bee9e09e210146e2be6.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/9fc1be_e4289bb9763c4bee9e09e210146e2be6.webp)
![Do you really know who we are Mr. CEO?](https://static.wixstatic.com/media/9fc1be_e4289bb9763c4bee9e09e210146e2be6.jpg/v1/fill/w_361,h_241,fp_0.50_0.50,q_90,enc_auto/9fc1be_e4289bb9763c4bee9e09e210146e2be6.webp)
Do you really know who we are Mr. CEO?
The importance of understanding what your brand stands for and what it’s messages mean. Brands proudly exclaim ‘Empowering your...
![](https://static.wixstatic.com/media/9fc1be_6022f550540f428e9ed199ddc754a75d.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/9fc1be_6022f550540f428e9ed199ddc754a75d.webp)
![Bank Branding in Saudi Arabia](https://static.wixstatic.com/media/9fc1be_6022f550540f428e9ed199ddc754a75d.jpg/v1/fill/w_361,h_203,fp_0.50_0.50,q_90,enc_auto/9fc1be_6022f550540f428e9ed199ddc754a75d.webp)
Bank Branding in Saudi Arabia
I have just returned from a visit to Saudi Arabia, I’ve been there many times, but this time was different. My focus is on financial...