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![How to take the guess work out of winning](https://static.wixstatic.com/media/9fc1be_1d5cb6155b2546b0bcaa6e9fe5293c75~mv2.jpg/v1/fill/w_361,h_219,fp_0.50_0.50,q_90,enc_auto/9fc1be_1d5cb6155b2546b0bcaa6e9fe5293c75~mv2.webp)
How to take the guess work out of winning
A couple of weeks ago I was lucky enough to meet a man who had answers to the kind of questions all organisations are asking - how do I...
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![Emotions are Louder than Words](https://static.wixstatic.com/media/9fc1be_55e3a1e109cb453f851c9f24dc1ef039.jpg/v1/fill/w_361,h_207,fp_0.50_0.50,q_90,enc_auto/9fc1be_55e3a1e109cb453f851c9f24dc1ef039.webp)
Emotions are Louder than Words
As brand creators, we all talk about user experience as being at the heart of everything we do. We strive to craft beautiful user...
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When brand values are not enough
All companies have brand values, a mission statement and a corporate vision but, how many of these organisations actually invest in...
![Beware of the Dancing Bear](https://static.wixstatic.com/media/9fc1be_352bb809b8a04c0fb3c73dd398ec591b.png/v1/fill/w_361,h_219,fp_0.50_0.50,q_95,enc_auto/9fc1be_352bb809b8a04c0fb3c73dd398ec591b.webp)
Beware of the Dancing Bear
Everyone is looking to ‘digital’ experience as being the way forward in business. It isn’t on its own, as those of you who read my blog...
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What is disciplined creativity?
Designing for your customers and not for yourself, avoiding fashions and fads and creating experiences that are connected to your...
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![Bank Branding in Saudi Arabia](https://static.wixstatic.com/media/9fc1be_6022f550540f428e9ed199ddc754a75d.jpg/v1/fill/w_361,h_203,fp_0.50_0.50,q_90,enc_auto/9fc1be_6022f550540f428e9ed199ddc754a75d.webp)
Bank Branding in Saudi Arabia
I have just returned from a visit to Saudi Arabia, I’ve been there many times, but this time was different. My focus is on financial...
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Why doesn't Victoria's Secret look so sexy through the eyes of Saudi women?
During the last public holiday weekend 1.5m visitors came to Dubai from Saudi Arabia. - yes you read that correctly - the one before...