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![Brand DNA: Genuine, Unique, You](https://static.wixstatic.com/media/9fc1be_5093b422b361481bb4cadca6984b9ab7~mv2.jpg/v1/fill/w_361,h_226,fp_0.50_0.50,q_90,enc_auto/9fc1be_5093b422b361481bb4cadca6984b9ab7~mv2.webp)
Brand DNA: Genuine, Unique, You
When it comes to creating experiences for companies, I am still surprised, even today, to hear clients say ‘We don't just want to be...
![A Leaders Guide to Customer Experience](https://static.wixstatic.com/media/9fc1be_ca99025909af4a3d9f01c74de0705951~mv2.png/v1/fill/w_361,h_226,fp_0.50_0.50,q_95,enc_auto/9fc1be_ca99025909af4a3d9f01c74de0705951~mv2.webp)
A Leaders Guide to Customer Experience
Leading companies in all sectors understand that they are in the customer experience business. They understand that how they deliver to...
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![The art of language](https://static.wixstatic.com/media/9fc1be_91bc70f508a843a9b59ed278fd19e9f1.jpg/v1/fill/w_361,h_252,fp_0.50_0.50,q_90,enc_auto/9fc1be_91bc70f508a843a9b59ed278fd19e9f1.webp)
The art of language
‘It’s not what you say but how you say it’, and there is no better example of this than in the text below. At first glance, the messages...
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![How to teach your people to sell](https://static.wixstatic.com/media/9fc1be_6a5bf51f1256441896073433c03615b6.jpg/v1/fill/w_361,h_206,fp_0.50_0.50,q_90,enc_auto/9fc1be_6a5bf51f1256441896073433c03615b6.webp)
How to teach your people to sell
So, you have a swanky new store pumped full of all the latest gizmos and gadgets, a top draw brand developed for you by an expensive...
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![Does 'vanity investment' make sense?](https://static.wixstatic.com/media/9fc1be_b43969fcb59643c7a27ba632e9d3805b.jpg/v1/fill/w_361,h_206,fp_0.50_0.50,q_90,enc_auto/9fc1be_b43969fcb59643c7a27ba632e9d3805b.webp)
Does 'vanity investment' make sense?
In Middle Eastern markets, winning customers hearts and minds is all about being first. We have an insatiable desire to have the latest...
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Mumbai Express Rickshaw Challenge
For the past two weeks, Mark Howman and I have been participating in the Mumbai Express Rickshaw Challenge. A 1950km race across India...