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![Brand DNA: Genuine, Unique, You](https://static.wixstatic.com/media/9fc1be_5093b422b361481bb4cadca6984b9ab7~mv2.jpg/v1/fill/w_361,h_226,fp_0.50_0.50,q_90,enc_auto/9fc1be_5093b422b361481bb4cadca6984b9ab7~mv2.webp)
Brand DNA: Genuine, Unique, You
When it comes to creating experiences for companies, I am still surprised, even today, to hear clients say ‘We don't just want to be...
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![How to make wrong, right](https://static.wixstatic.com/media/9fc1be_27d658ef2edc4457afec5f70027cc47e~mv2.jpg/v1/fill/w_361,h_252,fp_0.50_0.50,q_90,enc_auto/9fc1be_27d658ef2edc4457afec5f70027cc47e~mv2.webp)
How to make wrong, right
When we say that ‘your people matter’, we should perhaps phrase this as ‘the right people matter’. In explaining what I mean by this, I...
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![Amazon Go - Technology Made Beautiful](https://static.wixstatic.com/media/9fc1be_4260b615542b41cb80fae81e09c86b7f~mv2.jpg/v1/fill/w_361,h_256,fp_0.50_0.50,q_90,enc_auto/9fc1be_4260b615542b41cb80fae81e09c86b7f~mv2.webp)
Amazon Go - Technology Made Beautiful
Today, Seattle will see a revolution in the way we shop. Amazon Go, a new concept store from the undisputed kings of e-commerce, Amazon,...
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![How to make complex simple](https://static.wixstatic.com/media/9fc1be_c95f2bfee1894726b7f3f0d0f358b5b9~mv2.jpg/v1/fill/w_361,h_203,fp_0.50_0.50,q_90,enc_auto/9fc1be_c95f2bfee1894726b7f3f0d0f358b5b9~mv2.webp)
How to make complex simple
It is difficult to really comprehend how complex our world has become unless we stop for a moment and think about the average day. We all...
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![New World Branding](https://static.wixstatic.com/media/9fc1be_57f9d89317e143b6847facb3cd537f47~mv2.jpg/v1/fill/w_361,h_240,fp_0.50_0.50,q_90,enc_auto/9fc1be_57f9d89317e143b6847facb3cd537f47~mv2.webp)
New World Branding
Read any branding related blog and you will see authors shouting ‘the future is all about data’… and to a certain degree, they are right,...
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![Taking the robot out of humans](https://static.wixstatic.com/media/9fc1be_2adf230c40cb43bdbe4a9decd974a078~mv2.jpg/v1/fill/w_361,h_203,fp_0.50_0.50,q_90,enc_auto/9fc1be_2adf230c40cb43bdbe4a9decd974a078~mv2.webp)
Taking the robot out of humans
Most of us who follow the latest themes and trends in banking are aware of the drive towards robotics and artificial intelligence. The...
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![Thinking Big](https://static.wixstatic.com/media/9fc1be_dab89a7747ae4b1f8a5caa1821cde8e8~mv2.jpg/v1/fill/w_361,h_237,fp_0.50_0.50,q_90,enc_auto/9fc1be_dab89a7747ae4b1f8a5caa1821cde8e8~mv2.webp)
Thinking Big
There is a wind of change continues to blow across the banking industry. The big question on the minds of bankers I meet at the moment is...
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![The $4.7tn Fintech Challenge](https://static.wixstatic.com/media/9fc1be_2dc43d2d5cd94274993711bdd3cd704d.jpg/v1/fill/w_361,h_206,fp_0.50_0.50,q_90,enc_auto/9fc1be_2dc43d2d5cd94274993711bdd3cd704d.webp)
The $4.7tn Fintech Challenge
Banks are realising that in the rapidly developing world of smartphones and apps they are falling behind in the innovation race. Fintechs...
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![When Digital Works, Growth Happens](https://static.wixstatic.com/media/9fc1be_7e03222196f7402f981896c8bf9f287f.jpg/v1/fill/w_361,h_206,fp_0.50_0.50,q_90,enc_auto/9fc1be_7e03222196f7402f981896c8bf9f287f.webp)
When Digital Works, Growth Happens
Now I have your attention, I want to start this article by correcting the title, it should read ‘When Customer Experience Works, Growth...
![Digital: The beginning of the end for segmentation?](https://static.wixstatic.com/media/9fc1be_5efea54053134de8a88c54bd0692ddd4.png/v1/fill/w_361,h_206,fp_0.50_0.50,q_95,enc_auto/9fc1be_5efea54053134de8a88c54bd0692ddd4.webp)
Digital: The beginning of the end for segmentation?
We are all familiar with Google, Facebook, Instagram, WhatsApp etc, the backbone of search and communication tools on the web. We see...
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![The art of language](https://static.wixstatic.com/media/9fc1be_91bc70f508a843a9b59ed278fd19e9f1.jpg/v1/fill/w_361,h_252,fp_0.50_0.50,q_90,enc_auto/9fc1be_91bc70f508a843a9b59ed278fd19e9f1.webp)
The art of language
‘It’s not what you say but how you say it’, and there is no better example of this than in the text below. At first glance, the messages...
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![Principles before profits](https://static.wixstatic.com/media/9fc1be_53f086f3ed9b4123bcfbe384613cbd3a.jpg/v1/fill/w_361,h_203,fp_0.50_0.50,q_90,enc_auto/9fc1be_53f086f3ed9b4123bcfbe384613cbd3a.webp)
Principles before profits
The bombastic Donald Trump has been at it again, his sensationalist style of presentation and his much criticised views are well...