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![Why one size does not fit all](https://static.wixstatic.com/media/9fc1be_24ae5c21e3624cffb10fbd6e4662fb54.png/v1/fill/w_361,h_207,fp_0.50_0.50,q_95,enc_auto/9fc1be_24ae5c21e3624cffb10fbd6e4662fb54.webp)
Why one size does not fit all
It is a common misunderstanding that in brand and retail, one size will fit all, but careful attention has to be paid to the needs of...
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![What is super-personalisation?](https://static.wixstatic.com/media/9fc1be_7b29238c67374c678a28daf0c66b3086.jpg/v1/fill/w_361,h_207,fp_0.50_0.50,q_90,enc_auto/9fc1be_7b29238c67374c678a28daf0c66b3086.webp)
What is super-personalisation?
For a long time I have been an advocate of super-personalisation and have not really been able to understand why, in the banking world at...
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![Hot corporate colours](https://static.wixstatic.com/media/9fc1be_c15e24219b874f6598b15464a6a65e18.jpg/v1/fill/w_361,h_256,fp_0.50_0.50,q_90,enc_auto/9fc1be_c15e24219b874f6598b15464a6a65e18.webp)
Hot corporate colours
I am seeing companies become more and more versatile in their use of branding tools - sensory stimuli to make or build brand recognition...
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![Why great brands are simple brands](https://static.wixstatic.com/media/9fc1be_a78349ff3893495f84852ebbdef74a49.jpg/v1/fill/w_361,h_258,fp_0.50_0.50,q_90,enc_auto/9fc1be_a78349ff3893495f84852ebbdef74a49.webp)
Why great brands are simple brands
At a time when everything around us seems to becoming more complex, consumers are searching out products and brands that simplify - that...
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![Let's get personal](https://static.wixstatic.com/media/9fc1be_4adb2aab0d9148278514cbe444d70900.jpg/v1/fill/w_361,h_256,fp_0.50_0.50,q_90,enc_auto/9fc1be_4adb2aab0d9148278514cbe444d70900.webp)
Let's get personal
It was my birthday this week. ‘So what has that got to do with Branding I hear you ask?’ In fairness, I would ask the same question... I...
![Data Visualisation and what it means for Brands](https://static.wixstatic.com/media/9fc1be_daa31128c9bd4390b28d3467eacb5306.png/v1/fill/w_361,h_203,fp_0.50_0.50,q_95,enc_auto/9fc1be_daa31128c9bd4390b28d3467eacb5306.webp)
Data Visualisation and what it means for Brands
When I am asked to give my opinion on treands for 2014, there is one that really stands out as being a new battle-ground for Brands. I...
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![If CMO’s want to win, they must deliver on these six strategies](https://static.wixstatic.com/media/9fc1be_8307b25731ea42b1be105c97a3f71169.jpg/v1/fill/w_361,h_240,fp_0.50_0.50,q_90,enc_auto/9fc1be_8307b25731ea42b1be105c97a3f71169.webp)
If CMO’s want to win, they must deliver on these six strategies
The rules for creating and building brands are changing fast. Social media, content marketing, the younger generation, second screening,...