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![Embrace the cool in us all](https://static.wixstatic.com/media/9fc1be_6ae53297fa6a4741ac9fe47f5786dc92~mv2.jpg/v1/fill/w_361,h_226,fp_0.50_0.50,q_90,enc_auto/9fc1be_6ae53297fa6a4741ac9fe47f5786dc92~mv2.webp)
Embrace the cool in us all
As marketers and brand builders strive to understand the markets they serve by creating segmented offerings, campaigns aimed at...
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![How to take the guess work out of winning](https://static.wixstatic.com/media/9fc1be_1d5cb6155b2546b0bcaa6e9fe5293c75~mv2.jpg/v1/fill/w_361,h_219,fp_0.50_0.50,q_90,enc_auto/9fc1be_1d5cb6155b2546b0bcaa6e9fe5293c75~mv2.webp)
How to take the guess work out of winning
A couple of weeks ago I was lucky enough to meet a man who had answers to the kind of questions all organisations are asking - how do I...
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![The Future of Retail Banking](https://static.wixstatic.com/media/9fc1be_fbae0b002ff647f78a55243a88d9e8cb.jpg/v1/fill/w_361,h_206,fp_0.50_0.50,q_90,enc_auto/9fc1be_fbae0b002ff647f78a55243a88d9e8cb.webp)
The Future of Retail Banking
Imagine for a moment, just for a moment, that you have a time machine and can leap forward ten years and see how the world will look....
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![When Digital Works, Growth Happens](https://static.wixstatic.com/media/9fc1be_7e03222196f7402f981896c8bf9f287f.jpg/v1/fill/w_361,h_206,fp_0.50_0.50,q_90,enc_auto/9fc1be_7e03222196f7402f981896c8bf9f287f.webp)
When Digital Works, Growth Happens
Now I have your attention, I want to start this article by correcting the title, it should read ‘When Customer Experience Works, Growth...
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![How Digital Can Catapult Your Business Forward?](https://static.wixstatic.com/media/9fc1be_85776a6fc6ea48d691eea0ac00b93a10.jpg/v1/fill/w_361,h_206,fp_0.50_0.50,q_90,enc_auto/9fc1be_85776a6fc6ea48d691eea0ac00b93a10.webp)
How Digital Can Catapult Your Business Forward?
A number of my readers have teased me this week about being so grumpy in my recent posts especially the last one (Tell me what I CAN...
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![Tell me what I CAN have, not what I can’t](https://static.wixstatic.com/media/9fc1be_d6055d6a0cb04f899e25784d39af9cd0.jpg/v1/fill/w_361,h_206,fp_0.50_0.50,q_90,enc_auto/9fc1be_d6055d6a0cb04f899e25784d39af9cd0.webp)
Tell me what I CAN have, not what I can’t
How many readers of this blog have been into a store, or come to think of it, any retailer and been told they can’t buy what they went...
![Digital: The beginning of the end for segmentation?](https://static.wixstatic.com/media/9fc1be_5efea54053134de8a88c54bd0692ddd4.png/v1/fill/w_361,h_206,fp_0.50_0.50,q_95,enc_auto/9fc1be_5efea54053134de8a88c54bd0692ddd4.webp)
Digital: The beginning of the end for segmentation?
We are all familiar with Google, Facebook, Instagram, WhatsApp etc, the backbone of search and communication tools on the web. We see...
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Why one size does not fit all
It is a common misunderstanding that in brand and retail, one size will fit all, but careful attention has to be paid to the needs of...
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What is disciplined creativity?
Designing for your customers and not for yourself, avoiding fashions and fads and creating experiences that are connected to your...
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![What is super-personalisation?](https://static.wixstatic.com/media/9fc1be_7b29238c67374c678a28daf0c66b3086.jpg/v1/fill/w_361,h_207,fp_0.50_0.50,q_90,enc_auto/9fc1be_7b29238c67374c678a28daf0c66b3086.webp)
What is super-personalisation?
For a long time I have been an advocate of super-personalisation and have not really been able to understand why, in the banking world at...
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![Why does personalisation matter?](https://static.wixstatic.com/media/9fc1be_000befc469a94f0289bd30c7b2217c09.jpg/v1/fill/w_361,h_203,fp_0.50_0.50,q_90,enc_auto/9fc1be_000befc469a94f0289bd30c7b2217c09.webp)
Why does personalisation matter?
An interesting thing happened this week. I was meeting with a CEO in India and we were talking ‘branding’. He said something really...
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![How the Middle Classes are changing the way India sees brands](https://static.wixstatic.com/media/9fc1be_9def20d1811949ad9a58fef246b5754b.jpg/v1/fill/w_361,h_218,fp_0.50_0.50,q_90,enc_auto/9fc1be_9def20d1811949ad9a58fef246b5754b.webp)
How the Middle Classes are changing the way India sees brands
Incredible India, the land of opportunity I am writing this post at the start of a week long trip to India. A place I love, and a place...