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![It’s not your size, it’s what you do that counts](https://static.wixstatic.com/media/9fc1be_a1d5cb58df764500b8c13e5433ca2a00.jpg/v1/fill/w_361,h_241,fp_0.50_0.50,q_90,enc_auto/9fc1be_a1d5cb58df764500b8c13e5433ca2a00.webp)
It’s not your size, it’s what you do that counts
In the past two weeks, I have been in Saudi Arabia, Qatar and UAE. In Saudi Arabia, the market is in transition, we are seeing smaller...
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![Why the middle of the Diamond matters](https://static.wixstatic.com/media/9fc1be_c277f4fa302c4370bd54bb59ef61eded.jpg/v1/fill/w_361,h_207,fp_0.50_0.50,q_90,enc_auto/9fc1be_c277f4fa302c4370bd54bb59ef61eded.webp)
Why the middle of the Diamond matters
I read with interest an article published in The Pakistani Tribune (@PakistanTribune) explaining that the market in this, and other...
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![Mobile Banking: Not the only answer](https://static.wixstatic.com/media/9fc1be_9fb3d0352f2a45dc9382b3ba88b69a5d.jpg/v1/fill/w_361,h_258,fp_0.50_0.50,q_90,enc_auto/9fc1be_9fb3d0352f2a45dc9382b3ba88b69a5d.webp)
Mobile Banking: Not the only answer
So many CEO’s that I meet around the region confess with a smile on their faces that ‘Mobile Banking is the Way Forward’. That, if you...
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![The cost of not innovating](https://static.wixstatic.com/media/9fc1be_e5f1604962c74ee4af0aa2b6a86bdaa3.jpg/v1/fill/w_361,h_271,fp_0.50_0.50,q_90,enc_auto/9fc1be_e5f1604962c74ee4af0aa2b6a86bdaa3.webp)
The cost of not innovating
On my travels around the region, I meet all kinds of CEO’s, conservative, dynamic, aggressive, visionary... but one theme is constant...
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![Think before you partner with Starbucks](https://static.wixstatic.com/media/9fc1be_2c1528e5a63e466cbd94e990b858f89d.jpg/v1/fill/w_361,h_207,fp_0.50_0.50,q_90,enc_auto/9fc1be_2c1528e5a63e466cbd94e990b858f89d.webp)
Think before you partner with Starbucks
Some CEO’s I have met recently have asked me what I think about partnering with Starbucks, putting a Starbucks in their retail spaces. My...
![What is disciplined creativity?](https://static.wixstatic.com/media/9fc1be_477df20abb754243a261423d7d2a5261.png/v1/fill/w_361,h_207,fp_0.50_0.50,q_95,enc_auto/9fc1be_477df20abb754243a261423d7d2a5261.webp)
What is disciplined creativity?
Designing for your customers and not for yourself, avoiding fashions and fads and creating experiences that are connected to your...
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![What is super-personalisation?](https://static.wixstatic.com/media/9fc1be_7b29238c67374c678a28daf0c66b3086.jpg/v1/fill/w_361,h_207,fp_0.50_0.50,q_90,enc_auto/9fc1be_7b29238c67374c678a28daf0c66b3086.webp)
What is super-personalisation?
For a long time I have been an advocate of super-personalisation and have not really been able to understand why, in the banking world at...
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![Leverage innovation and see your brand go global](https://static.wixstatic.com/media/9fc1be_ac7f2ad8002e491d9052e1ba0494ecfd.jpg/v1/fill/w_361,h_249,fp_0.50_0.50,q_90,enc_auto/9fc1be_ac7f2ad8002e491d9052e1ba0494ecfd.webp)
Leverage innovation and see your brand go global
Some of the most exciting innovations have been occurring in the Asia Pacific, Eastern Europe, Middle East, Africa and South America....
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![How to build trust so that your brand wins](https://static.wixstatic.com/media/9fc1be_114f27af82cb4e1ca1c10d59757e593f.jpg/v1/fill/w_361,h_289,fp_0.50_0.50,q_90,enc_auto/9fc1be_114f27af82cb4e1ca1c10d59757e593f.webp)
How to build trust so that your brand wins
Three decades ago, the job of a CMO was easy, deliver a compelling message to consumers through the mass media and you will win. Today...
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![How important is celebrity endorsement to a brand?](https://static.wixstatic.com/media/9fc1be_2173d71eda4f4d5897521aa903f0c995.jpg/v1/fill/w_361,h_225,fp_0.50_0.50,q_90,enc_auto/9fc1be_2173d71eda4f4d5897521aa903f0c995.webp)
How important is celebrity endorsement to a brand?
How important is celebrity endorsement to a brand? I read with interest this week that Tata’s Land Rover Brand have teamed up with Bear...
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![The old lady of India kicks butt](https://static.wixstatic.com/media/9fc1be_7eb99430a8074e0dbf8c3f43da979eda.jpg/v1/fill/w_361,h_241,fp_0.50_0.50,q_90,enc_auto/9fc1be_7eb99430a8074e0dbf8c3f43da979eda.webp)
The old lady of India kicks butt
The Indian banking community has just received a shock I have just returned from a week in India where I visited many companies and spoke...
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![How to tune your brand to beat the competition](https://static.wixstatic.com/media/9fc1be_9d8c1ef124e04b97bfa64a5830085027.jpg/v1/fill/w_361,h_235,fp_0.50_0.50,q_90,enc_auto/9fc1be_9d8c1ef124e04b97bfa64a5830085027.webp)
How to tune your brand to beat the competition
The unhappy CEO Last week, I met a CEO in Qatar whose company had recently gone through a rebranding exercise with a ‘global agency’. I...