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![The Importance of a Value Proposition](https://static.wixstatic.com/media/9fc1be_f5db63e82dd040e7b0dd0586e6eb9977~mv2.png/v1/fill/w_361,h_203,fp_0.50_0.50,q_95,enc_auto/9fc1be_f5db63e82dd040e7b0dd0586e6eb9977~mv2.webp)
The Importance of a Value Proposition
It may seem obvious to those of you in business however, it is surprising how many designers are not tuned in to the value their work has...
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![Brand DNA: Genuine, Unique, You](https://static.wixstatic.com/media/9fc1be_ccb2c63cd7224fd79c27a0d3adcf329b~mv2.jpg/v1/fill/w_361,h_240,fp_0.50_0.50,q_90,enc_auto/9fc1be_ccb2c63cd7224fd79c27a0d3adcf329b~mv2.webp)
Brand DNA: Genuine, Unique, You
When it comes to creating experiences for companies, I am still surprised, even today, to hear clients say ‘We don't just want to be...
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![When Digital Works, Growth Happens](https://static.wixstatic.com/media/9fc1be_7e03222196f7402f981896c8bf9f287f.jpg/v1/fill/w_361,h_206,fp_0.50_0.50,q_90,enc_auto/9fc1be_7e03222196f7402f981896c8bf9f287f.webp)
When Digital Works, Growth Happens
Now I have your attention, I want to start this article by correcting the title, it should read ‘When Customer Experience Works, Growth...
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![How Digital Can Catapult Your Business Forward?](https://static.wixstatic.com/media/9fc1be_85776a6fc6ea48d691eea0ac00b93a10.jpg/v1/fill/w_361,h_206,fp_0.50_0.50,q_90,enc_auto/9fc1be_85776a6fc6ea48d691eea0ac00b93a10.webp)
How Digital Can Catapult Your Business Forward?
A number of my readers have teased me this week about being so grumpy in my recent posts especially the last one (Tell me what I CAN...
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![Tell me what I CAN have, not what I can’t](https://static.wixstatic.com/media/9fc1be_d6055d6a0cb04f899e25784d39af9cd0.jpg/v1/fill/w_361,h_206,fp_0.50_0.50,q_90,enc_auto/9fc1be_d6055d6a0cb04f899e25784d39af9cd0.webp)
Tell me what I CAN have, not what I can’t
How many readers of this blog have been into a store, or come to think of it, any retailer and been told they can’t buy what they went...
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![Why 'digital only' is not enough](https://static.wixstatic.com/media/9fc1be_2f97fd021b334ba99a02319699e9f3ad.jpg/v1/fill/w_361,h_206,fp_0.50_0.50,q_90,enc_auto/9fc1be_2f97fd021b334ba99a02319699e9f3ad.webp)
Why 'digital only' is not enough
Banks are still waking up to the notion that ‘Digital’ may be the answer to all their problems, however, those of you who regularly read...
![When brand values are not enough](https://static.wixstatic.com/media/9fc1be_1b7ba39baf4743c9a71c58a3820bb273.png/v1/fill/w_361,h_207,fp_0.50_0.50,q_95,enc_auto/9fc1be_1b7ba39baf4743c9a71c58a3820bb273.webp)
When brand values are not enough
All companies have brand values, a mission statement and a corporate vision but, how many of these organisations actually invest in...