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More than Physical Attraction
Creating beautiful experiences for your customers is more than a purely physical attraction. To create experiences that work well for...
Embrace the cool in us all
As marketers and brand builders strive to understand the markets they serve by creating segmented offerings, campaigns aimed at...
How to Survive the Future
Preparing for an uncertain future is something that keeps many CEOs awake at night. In a world where uncertainty is all around us, we...
How to ensure your digital strategy doesn’t fail
With so many business leaders I meet spending millions on expensive consultants to create their ‘Digital Strategies’, who tell them what...
Brand DNA: Genuine, Unique, You
When it comes to creating experiences for companies, I am still surprised, even today, to hear clients say ‘We don't just want to be...
When Digital Works, Growth Happens
Now I have your attention, I want to start this article by correcting the title, it should read ‘When Customer Experience Works, Growth...
How Digital Can Catapult Your Business Forward?
A number of my readers have teased me this week about being so grumpy in my recent posts especially the last one (Tell me what I CAN...
Tell me what I CAN have, not what I can’t
How many readers of this blog have been into a store, or come to think of it, any retailer and been told they can’t buy what they went...
Why 'digital only' is not enough
Banks are still waking up to the notion that ‘Digital’ may be the answer to all their problems, however, those of you who regularly read...
The art of language
‘It’s not what you say but how you say it’, and there is no better example of this than in the text below. At first glance, the messages...
Don't mention 'Branch of the Future'
Those of you who are old enough to remember Blake’s 7, or Space 1999 will remember the terribly designed sets, with shiny surfaces and...
How great design will make your business thrive
With enviable return on investment statistics, there is no doubt why allen international (‘allen’) are world leaders in financial...