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![Brand DNA: Genuine, Unique, You](https://static.wixstatic.com/media/9fc1be_ccb2c63cd7224fd79c27a0d3adcf329b~mv2.jpg/v1/fill/w_361,h_240,fp_0.50_0.50,q_90,enc_auto/9fc1be_ccb2c63cd7224fd79c27a0d3adcf329b~mv2.webp)
Brand DNA: Genuine, Unique, You
When it comes to creating experiences for companies, I am still surprised, even today, to hear clients say ‘We don't just want to be...
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![Tell me what I CAN have, not what I can’t](https://static.wixstatic.com/media/9fc1be_d6055d6a0cb04f899e25784d39af9cd0.jpg/v1/fill/w_361,h_206,fp_0.50_0.50,q_90,enc_auto/9fc1be_d6055d6a0cb04f899e25784d39af9cd0.webp)
Tell me what I CAN have, not what I can’t
How many readers of this blog have been into a store, or come to think of it, any retailer and been told they can’t buy what they went...
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![Don't mention 'Branch of the Future'](https://static.wixstatic.com/media/9fc1be_b87fe7593dbd40fd9edc1f81a9ceb5be.jpg/v1/fill/w_361,h_207,fp_0.50_0.50,q_90,enc_auto/9fc1be_b87fe7593dbd40fd9edc1f81a9ceb5be.webp)
Don't mention 'Branch of the Future'
Those of you who are old enough to remember Blake’s 7, or Space 1999 will remember the terribly designed sets, with shiny surfaces and...
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![Mobile Banking: Not the only answer](https://static.wixstatic.com/media/9fc1be_9fb3d0352f2a45dc9382b3ba88b69a5d.jpg/v1/fill/w_361,h_258,fp_0.50_0.50,q_90,enc_auto/9fc1be_9fb3d0352f2a45dc9382b3ba88b69a5d.webp)
Mobile Banking: Not the only answer
So many CEO’s that I meet around the region confess with a smile on their faces that ‘Mobile Banking is the Way Forward’. That, if you...
![Beware of the Dancing Bear](https://static.wixstatic.com/media/9fc1be_352bb809b8a04c0fb3c73dd398ec591b.png/v1/fill/w_361,h_219,fp_0.50_0.50,q_95,enc_auto/9fc1be_352bb809b8a04c0fb3c73dd398ec591b.webp)
Beware of the Dancing Bear
Everyone is looking to ‘digital’ experience as being the way forward in business. It isn’t on its own, as those of you who read my blog...
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![The cost of not innovating](https://static.wixstatic.com/media/9fc1be_e5f1604962c74ee4af0aa2b6a86bdaa3.jpg/v1/fill/w_361,h_271,fp_0.50_0.50,q_90,enc_auto/9fc1be_e5f1604962c74ee4af0aa2b6a86bdaa3.webp)
The cost of not innovating
On my travels around the region, I meet all kinds of CEO’s, conservative, dynamic, aggressive, visionary... but one theme is constant...
![How great design will make your business thrive](https://static.wixstatic.com/media/9fc1be_554a814f7dc143b69eff667c4aa49b73.png/v1/fill/w_361,h_219,fp_0.50_0.50,q_95,enc_auto/9fc1be_554a814f7dc143b69eff667c4aa49b73.webp)
How great design will make your business thrive
With enviable return on investment statistics, there is no doubt why allen international (‘allen’) are world leaders in financial...
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![Think before you partner with Starbucks](https://static.wixstatic.com/media/9fc1be_2c1528e5a63e466cbd94e990b858f89d.jpg/v1/fill/w_361,h_207,fp_0.50_0.50,q_90,enc_auto/9fc1be_2c1528e5a63e466cbd94e990b858f89d.webp)
Think before you partner with Starbucks
Some CEO’s I have met recently have asked me what I think about partnering with Starbucks, putting a Starbucks in their retail spaces. My...
![Why one size does not fit all](https://static.wixstatic.com/media/9fc1be_24ae5c21e3624cffb10fbd6e4662fb54.png/v1/fill/w_361,h_207,fp_0.50_0.50,q_95,enc_auto/9fc1be_24ae5c21e3624cffb10fbd6e4662fb54.webp)
Why one size does not fit all
It is a common misunderstanding that in brand and retail, one size will fit all, but careful attention has to be paid to the needs of...
![What is disciplined creativity?](https://static.wixstatic.com/media/9fc1be_477df20abb754243a261423d7d2a5261.png/v1/fill/w_361,h_207,fp_0.50_0.50,q_95,enc_auto/9fc1be_477df20abb754243a261423d7d2a5261.webp)
What is disciplined creativity?
Designing for your customers and not for yourself, avoiding fashions and fads and creating experiences that are connected to your...
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![What is super-personalisation?](https://static.wixstatic.com/media/9fc1be_7b29238c67374c678a28daf0c66b3086.jpg/v1/fill/w_361,h_207,fp_0.50_0.50,q_90,enc_auto/9fc1be_7b29238c67374c678a28daf0c66b3086.webp)
What is super-personalisation?
For a long time I have been an advocate of super-personalisation and have not really been able to understand why, in the banking world at...
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![How we read](https://static.wixstatic.com/media/9fc1be_0bb6a61cafd5416db9410ea642cc994b.jpg/v1/fill/w_361,h_279,fp_0.50_0.50,q_90,enc_auto/9fc1be_0bb6a61cafd5416db9410ea642cc994b.webp)
How we read
In a world that is getting ever more complex, it is easy to forget that simplicity really works... and there are some simple rules that,...