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![Embrace the cool in us all](https://static.wixstatic.com/media/9fc1be_6ae53297fa6a4741ac9fe47f5786dc92~mv2.jpg/v1/fill/w_361,h_226,fp_0.50_0.50,q_90,enc_auto/9fc1be_6ae53297fa6a4741ac9fe47f5786dc92~mv2.webp)
Embrace the cool in us all
As marketers and brand builders strive to understand the markets they serve by creating segmented offerings, campaigns aimed at...
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![When Digital Works, Growth Happens](https://static.wixstatic.com/media/9fc1be_7e03222196f7402f981896c8bf9f287f.jpg/v1/fill/w_361,h_206,fp_0.50_0.50,q_90,enc_auto/9fc1be_7e03222196f7402f981896c8bf9f287f.webp)
When Digital Works, Growth Happens
Now I have your attention, I want to start this article by correcting the title, it should read ‘When Customer Experience Works, Growth...
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![How Digital Can Catapult Your Business Forward?](https://static.wixstatic.com/media/9fc1be_85776a6fc6ea48d691eea0ac00b93a10.jpg/v1/fill/w_361,h_206,fp_0.50_0.50,q_90,enc_auto/9fc1be_85776a6fc6ea48d691eea0ac00b93a10.webp)
How Digital Can Catapult Your Business Forward?
A number of my readers have teased me this week about being so grumpy in my recent posts especially the last one (Tell me what I CAN...
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![Tell me what I CAN have, not what I can’t](https://static.wixstatic.com/media/9fc1be_d6055d6a0cb04f899e25784d39af9cd0.jpg/v1/fill/w_361,h_206,fp_0.50_0.50,q_90,enc_auto/9fc1be_d6055d6a0cb04f899e25784d39af9cd0.webp)
Tell me what I CAN have, not what I can’t
How many readers of this blog have been into a store, or come to think of it, any retailer and been told they can’t buy what they went...
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![It’s not your size, it’s what you do that counts](https://static.wixstatic.com/media/9fc1be_a1d5cb58df764500b8c13e5433ca2a00.jpg/v1/fill/w_361,h_241,fp_0.50_0.50,q_90,enc_auto/9fc1be_a1d5cb58df764500b8c13e5433ca2a00.webp)
It’s not your size, it’s what you do that counts
In the past two weeks, I have been in Saudi Arabia, Qatar and UAE. In Saudi Arabia, the market is in transition, we are seeing smaller...
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![Why the middle of the Diamond matters](https://static.wixstatic.com/media/9fc1be_c277f4fa302c4370bd54bb59ef61eded.jpg/v1/fill/w_361,h_207,fp_0.50_0.50,q_90,enc_auto/9fc1be_c277f4fa302c4370bd54bb59ef61eded.webp)
Why the middle of the Diamond matters
I read with interest an article published in The Pakistani Tribune (@PakistanTribune) explaining that the market in this, and other...
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![Don't mention 'Branch of the Future'](https://static.wixstatic.com/media/9fc1be_b87fe7593dbd40fd9edc1f81a9ceb5be.jpg/v1/fill/w_361,h_207,fp_0.50_0.50,q_90,enc_auto/9fc1be_b87fe7593dbd40fd9edc1f81a9ceb5be.webp)
Don't mention 'Branch of the Future'
Those of you who are old enough to remember Blake’s 7, or Space 1999 will remember the terribly designed sets, with shiny surfaces and...
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![Mobile Banking: Not the only answer](https://static.wixstatic.com/media/9fc1be_9fb3d0352f2a45dc9382b3ba88b69a5d.jpg/v1/fill/w_361,h_258,fp_0.50_0.50,q_90,enc_auto/9fc1be_9fb3d0352f2a45dc9382b3ba88b69a5d.webp)
Mobile Banking: Not the only answer
So many CEO’s that I meet around the region confess with a smile on their faces that ‘Mobile Banking is the Way Forward’. That, if you...
![Beware of the Dancing Bear](https://static.wixstatic.com/media/9fc1be_352bb809b8a04c0fb3c73dd398ec591b.png/v1/fill/w_361,h_219,fp_0.50_0.50,q_95,enc_auto/9fc1be_352bb809b8a04c0fb3c73dd398ec591b.webp)
Beware of the Dancing Bear
Everyone is looking to ‘digital’ experience as being the way forward in business. It isn’t on its own, as those of you who read my blog...
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![Think before you partner with Starbucks](https://static.wixstatic.com/media/9fc1be_2c1528e5a63e466cbd94e990b858f89d.jpg/v1/fill/w_361,h_207,fp_0.50_0.50,q_90,enc_auto/9fc1be_2c1528e5a63e466cbd94e990b858f89d.webp)
Think before you partner with Starbucks
Some CEO’s I have met recently have asked me what I think about partnering with Starbucks, putting a Starbucks in their retail spaces. My...
![Why one size does not fit all](https://static.wixstatic.com/media/9fc1be_24ae5c21e3624cffb10fbd6e4662fb54.png/v1/fill/w_361,h_207,fp_0.50_0.50,q_95,enc_auto/9fc1be_24ae5c21e3624cffb10fbd6e4662fb54.webp)
Why one size does not fit all
It is a common misunderstanding that in brand and retail, one size will fit all, but careful attention has to be paid to the needs of...
![What is disciplined creativity?](https://static.wixstatic.com/media/9fc1be_477df20abb754243a261423d7d2a5261.png/v1/fill/w_361,h_207,fp_0.50_0.50,q_95,enc_auto/9fc1be_477df20abb754243a261423d7d2a5261.webp)
What is disciplined creativity?
Designing for your customers and not for yourself, avoiding fashions and fads and creating experiences that are connected to your...