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How to ensure your digital strategy doesn’t fail
With so many business leaders I meet spending millions on expensive consultants to create their ‘Digital Strategies’, who tell them what...
Why don't the numbers add up?
I recently heard a story about a new digital bank which had launched in one of the geographies I work in. It all looked pretty exciting,...
New World Branding
Read any branding related blog and you will see authors shouting ‘the future is all about data’… and to a certain degree, they are right,...
Brand DNA: Genuine, Unique, You
When it comes to creating experiences for companies, I am still surprised, even today, to hear clients say ‘We don't just want to be...
What it Means to Connect Emotionally?
As the tentacles of technology stretch further and further into our everyday lives, so does the ability for organizations to harvest more...
What is 'Total Immersion Branding'?
Investing in any brand transformation is an expensive and possibly disruptive exercise with many risks associated. Mistakes are costly...
Back to basics
With so many organisations being drawn towards a digital offer, it may come as some surprise that I am writing this article about going...