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![Brand DNA: Genuine, Unique, You](https://static.wixstatic.com/media/9fc1be_5093b422b361481bb4cadca6984b9ab7~mv2.jpg/v1/fill/w_361,h_226,fp_0.50_0.50,q_90,enc_auto/9fc1be_5093b422b361481bb4cadca6984b9ab7~mv2.webp)
Brand DNA: Genuine, Unique, You
When it comes to creating experiences for companies, I am still surprised, even today, to hear clients say ‘We don't just want to be...
![](https://static.wixstatic.com/media/9fc1be_7981ef3a23ab4b01bc1573503353cca8~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/9fc1be_7981ef3a23ab4b01bc1573503353cca8~mv2.webp)
![Why your 'Employee Journey' matters](https://static.wixstatic.com/media/9fc1be_7981ef3a23ab4b01bc1573503353cca8~mv2.jpg/v1/fill/w_361,h_226,fp_0.50_0.50,q_90,enc_auto/9fc1be_7981ef3a23ab4b01bc1573503353cca8~mv2.webp)
Why your 'Employee Journey' matters
A clearly articulated and mapped customer journey is critical, not only in helping you to serve customers better, with less ‘friction’...
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![How to ensure your
digital strategy doesn’t fail](https://static.wixstatic.com/media/9fc1be_bac94a18a1394486a59482a210028cfa~mv2.jpg/v1/fill/w_361,h_255,fp_0.50_0.50,q_90,enc_auto/9fc1be_bac94a18a1394486a59482a210028cfa~mv2.webp)
How to ensure your digital strategy doesn’t fail
With so many business leaders I meet spending millions on expensive consultants to create their ‘Digital Strategies’, who tell them what...
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![Hats off to the Robots](https://static.wixstatic.com/media/9fc1be_b5728c952ea94586b52e742740d08a9e~mv2.jpg/v1/fill/w_361,h_223,fp_0.50_0.50,q_90,enc_auto/9fc1be_b5728c952ea94586b52e742740d08a9e~mv2.webp)
Hats off to the Robots
In a week that has seen a number of heroic technology failures at the CES technology extravaganza in the United States, I cannot help but...
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![How to make complex simple](https://static.wixstatic.com/media/9fc1be_c95f2bfee1894726b7f3f0d0f358b5b9~mv2.jpg/v1/fill/w_361,h_203,fp_0.50_0.50,q_90,enc_auto/9fc1be_c95f2bfee1894726b7f3f0d0f358b5b9~mv2.webp)
How to make complex simple
It is difficult to really comprehend how complex our world has become unless we stop for a moment and think about the average day. We all...
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![Brand DNA: Genuine, Unique, You](https://static.wixstatic.com/media/9fc1be_ccb2c63cd7224fd79c27a0d3adcf329b~mv2.jpg/v1/fill/w_361,h_240,fp_0.50_0.50,q_90,enc_auto/9fc1be_ccb2c63cd7224fd79c27a0d3adcf329b~mv2.webp)
Brand DNA: Genuine, Unique, You
When it comes to creating experiences for companies, I am still surprised, even today, to hear clients say ‘We don't just want to be...
![](https://static.wixstatic.com/media/9fc1be_9121acde572e4bebb2bb2ed2a59354fb~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/9fc1be_9121acde572e4bebb2bb2ed2a59354fb~mv2.webp)
![What it Means to Connect Emotionally?](https://static.wixstatic.com/media/9fc1be_9121acde572e4bebb2bb2ed2a59354fb~mv2.jpg/v1/fill/w_361,h_226,fp_0.50_0.50,q_90,enc_auto/9fc1be_9121acde572e4bebb2bb2ed2a59354fb~mv2.webp)
What it Means to Connect Emotionally?
As the tentacles of technology stretch further and further into our everyday lives, so does the ability for organizations to harvest more...
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![The $4.7tn Fintech Challenge](https://static.wixstatic.com/media/9fc1be_2dc43d2d5cd94274993711bdd3cd704d.jpg/v1/fill/w_361,h_206,fp_0.50_0.50,q_90,enc_auto/9fc1be_2dc43d2d5cd94274993711bdd3cd704d.webp)
The $4.7tn Fintech Challenge
Banks are realising that in the rapidly developing world of smartphones and apps they are falling behind in the innovation race. Fintechs...
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![Tell me what I CAN have, not what I can’t](https://static.wixstatic.com/media/9fc1be_d6055d6a0cb04f899e25784d39af9cd0.jpg/v1/fill/w_361,h_206,fp_0.50_0.50,q_90,enc_auto/9fc1be_d6055d6a0cb04f899e25784d39af9cd0.webp)
Tell me what I CAN have, not what I can’t
How many readers of this blog have been into a store, or come to think of it, any retailer and been told they can’t buy what they went...
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![Does 'vanity investment' make sense?](https://static.wixstatic.com/media/9fc1be_b43969fcb59643c7a27ba632e9d3805b.jpg/v1/fill/w_361,h_206,fp_0.50_0.50,q_90,enc_auto/9fc1be_b43969fcb59643c7a27ba632e9d3805b.webp)
Does 'vanity investment' make sense?
In Middle Eastern markets, winning customers hearts and minds is all about being first. We have an insatiable desire to have the latest...
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![Understanding Africa](https://static.wixstatic.com/media/9fc1be_d006acd6adf64173a0f160665253ddba.jpg/v1/fill/w_361,h_207,fp_0.50_0.50,q_90,enc_auto/9fc1be_d006acd6adf64173a0f160665253ddba.webp)
Understanding Africa
I read with interest an recent African Attitudes: Marketing beyond the numbers, article that explored the most prevalent attitudes of...
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![Emotions are Louder than Words](https://static.wixstatic.com/media/9fc1be_55e3a1e109cb453f851c9f24dc1ef039.jpg/v1/fill/w_361,h_207,fp_0.50_0.50,q_90,enc_auto/9fc1be_55e3a1e109cb453f851c9f24dc1ef039.webp)
Emotions are Louder than Words
As brand creators, we all talk about user experience as being at the heart of everything we do. We strive to craft beautiful user...