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Embrace the cool in us all
As marketers and brand builders strive to understand the markets they serve by creating segmented offerings, campaigns aimed at...
Brand DNA: Genuine, Unique, You
When it comes to creating experiences for companies, I am still surprised, even today, to hear clients say ‘We don't just want to be...
Thinking Big
There is a wind of change continues to blow across the banking industry. The big question on the minds of bankers I meet at the moment is...
The $4.7tn Fintech Challenge
Banks are realising that in the rapidly developing world of smartphones and apps they are falling behind in the innovation race. Fintechs...
Should Banks be scared of Telcos?
2 Billion people around the world are unbanked blared the Microsoft advertisement from my computer screen, and the Microsoft Cloud is...
The Future of Retail Banking
Imagine for a moment, just for a moment, that you have a time machine and can leap forward ten years and see how the world will look....
Tell me what I CAN have, not what I can’t
How many readers of this blog have been into a store, or come to think of it, any retailer and been told they can’t buy what they went...
Digital: The beginning of the end for segmentation?
We are all familiar with Google, Facebook, Instagram, WhatsApp etc, the backbone of search and communication tools on the web. We see...
Why 'digital only' is not enough
Banks are still waking up to the notion that ‘Digital’ may be the answer to all their problems, however, those of you who regularly read...
What is 'Total Immersion Branding'?
Investing in any brand transformation is an expensive and possibly disruptive exercise with many risks associated. Mistakes are costly...
How to create value
I have just returned from a trip to West Africa where I met with leading banks there. Africa is the new frontier, the continent...
The Biggest Threat to Banks
It is true to say that the biggest opportunity and the biggest threat to banks around the world is digital, but have banks realised that...