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![Why an Innovation Culture Matters](https://static.wixstatic.com/media/9fc1be_6e0da2230c0b489c8b7d330143def71a~mv2.png/v1/fill/w_361,h_226,fp_0.50_0.50,q_95,enc_auto/9fc1be_6e0da2230c0b489c8b7d330143def71a~mv2.webp)
Why an Innovation Culture Matters
History is littered with the corpses of organisations who have spent so much time metronomically churning out the same, same, same...
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![Embrace the cool in us all](https://static.wixstatic.com/media/9fc1be_6ae53297fa6a4741ac9fe47f5786dc92~mv2.jpg/v1/fill/w_361,h_226,fp_0.50_0.50,q_90,enc_auto/9fc1be_6ae53297fa6a4741ac9fe47f5786dc92~mv2.webp)
Embrace the cool in us all
As marketers and brand builders strive to understand the markets they serve by creating segmented offerings, campaigns aimed at...
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![How to make wrong, right](https://static.wixstatic.com/media/9fc1be_27d658ef2edc4457afec5f70027cc47e~mv2.jpg/v1/fill/w_361,h_252,fp_0.50_0.50,q_90,enc_auto/9fc1be_27d658ef2edc4457afec5f70027cc47e~mv2.webp)
How to make wrong, right
When we say that ‘your people matter’, we should perhaps phrase this as ‘the right people matter’. In explaining what I mean by this, I...
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![How to take the guess work out of winning](https://static.wixstatic.com/media/9fc1be_1d5cb6155b2546b0bcaa6e9fe5293c75~mv2.jpg/v1/fill/w_361,h_219,fp_0.50_0.50,q_90,enc_auto/9fc1be_1d5cb6155b2546b0bcaa6e9fe5293c75~mv2.webp)
How to take the guess work out of winning
A couple of weeks ago I was lucky enough to meet a man who had answers to the kind of questions all organisations are asking - how do I...
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![The $4.7tn Fintech Challenge](https://static.wixstatic.com/media/9fc1be_2dc43d2d5cd94274993711bdd3cd704d.jpg/v1/fill/w_361,h_206,fp_0.50_0.50,q_90,enc_auto/9fc1be_2dc43d2d5cd94274993711bdd3cd704d.webp)
The $4.7tn Fintech Challenge
Banks are realising that in the rapidly developing world of smartphones and apps they are falling behind in the innovation race. Fintechs...
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![How Digital Can Catapult Your Business Forward?](https://static.wixstatic.com/media/9fc1be_85776a6fc6ea48d691eea0ac00b93a10.jpg/v1/fill/w_361,h_206,fp_0.50_0.50,q_90,enc_auto/9fc1be_85776a6fc6ea48d691eea0ac00b93a10.webp)
How Digital Can Catapult Your Business Forward?
A number of my readers have teased me this week about being so grumpy in my recent posts especially the last one (Tell me what I CAN...
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![Tell me what I CAN have, not what I can’t](https://static.wixstatic.com/media/9fc1be_d6055d6a0cb04f899e25784d39af9cd0.jpg/v1/fill/w_361,h_206,fp_0.50_0.50,q_90,enc_auto/9fc1be_d6055d6a0cb04f899e25784d39af9cd0.webp)
Tell me what I CAN have, not what I can’t
How many readers of this blog have been into a store, or come to think of it, any retailer and been told they can’t buy what they went...
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![The art of language](https://static.wixstatic.com/media/9fc1be_91bc70f508a843a9b59ed278fd19e9f1.jpg/v1/fill/w_361,h_252,fp_0.50_0.50,q_90,enc_auto/9fc1be_91bc70f508a843a9b59ed278fd19e9f1.webp)
The art of language
‘It’s not what you say but how you say it’, and there is no better example of this than in the text below. At first glance, the messages...
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![Principles before profits](https://static.wixstatic.com/media/9fc1be_53f086f3ed9b4123bcfbe384613cbd3a.jpg/v1/fill/w_361,h_203,fp_0.50_0.50,q_90,enc_auto/9fc1be_53f086f3ed9b4123bcfbe384613cbd3a.webp)
Principles before profits
The bombastic Donald Trump has been at it again, his sensationalist style of presentation and his much criticised views are well...
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![How to teach your people to sell](https://static.wixstatic.com/media/9fc1be_6a5bf51f1256441896073433c03615b6.jpg/v1/fill/w_361,h_206,fp_0.50_0.50,q_90,enc_auto/9fc1be_6a5bf51f1256441896073433c03615b6.webp)
How to teach your people to sell
So, you have a swanky new store pumped full of all the latest gizmos and gadgets, a top draw brand developed for you by an expensive...
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![What is 'Total Immersion Branding'?](https://static.wixstatic.com/media/9fc1be_cbed3ee5cd104b0c8e699ab298431ecb.jpg/v1/fill/w_361,h_206,fp_0.50_0.50,q_90,enc_auto/9fc1be_cbed3ee5cd104b0c8e699ab298431ecb.webp)
What is 'Total Immersion Branding'?
Investing in any brand transformation is an expensive and possibly disruptive exercise with many risks associated. Mistakes are costly...
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![Does 'vanity investment' make sense?](https://static.wixstatic.com/media/9fc1be_b43969fcb59643c7a27ba632e9d3805b.jpg/v1/fill/w_361,h_206,fp_0.50_0.50,q_90,enc_auto/9fc1be_b43969fcb59643c7a27ba632e9d3805b.webp)
Does 'vanity investment' make sense?
In Middle Eastern markets, winning customers hearts and minds is all about being first. We have an insatiable desire to have the latest...