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![The Brand Experience Swingometer.
Why it matters.](https://static.wixstatic.com/media/9fc1be_c74c3deb84be46b8b382b96efd0a72e9~mv2.png/v1/fill/w_361,h_226,fp_0.50_0.50,q_95,enc_auto/9fc1be_c74c3deb84be46b8b382b96efd0a72e9~mv2.webp)
The Brand Experience Swingometer. Why it matters.
Chatting to a client of mine the other day, our conversation became quite heated. We were discussing what makes a brand experience. My...
![](https://static.wixstatic.com/media/9fc1be_f7752636a55f40b2ad26e3caadd6a91c~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/9fc1be_f7752636a55f40b2ad26e3caadd6a91c~mv2.webp)
![Why all the talk of ‘Millennials’ is nonsense](https://static.wixstatic.com/media/9fc1be_f7752636a55f40b2ad26e3caadd6a91c~mv2.jpg/v1/fill/w_361,h_226,fp_0.50_0.50,q_90,enc_auto/9fc1be_f7752636a55f40b2ad26e3caadd6a91c~mv2.webp)
Why all the talk of ‘Millennials’ is nonsense
If you want to really wind me up there is an easy way to do this... mention the word ‘Millennials’. As those of you who read my articles...
![How to Survive the Future](https://static.wixstatic.com/media/9fc1be_8bbbbf98384448879caf367609a42d8d~mv2.png/v1/fill/w_361,h_226,fp_0.50_0.50,q_95,enc_auto/9fc1be_8bbbbf98384448879caf367609a42d8d~mv2.webp)
How to Survive the Future
Preparing for an uncertain future is something that keeps many CEOs awake at night. In a world where uncertainty is all around us, we...
![How to Build a Digital Bank](https://static.wixstatic.com/media/9fc1be_2ae3c3ef35dc4778bb5c3bf9cbdf4ab1~mv2.png/v1/fill/w_361,h_226,fp_0.50_0.50,q_95,enc_auto/9fc1be_2ae3c3ef35dc4778bb5c3bf9cbdf4ab1~mv2.webp)
How to Build a Digital Bank
The digital banking revolution is well and truly happening, yet still, some banks are cautious about jumping into the digital world. A...
![](https://static.wixstatic.com/media/9fc1be_b5728c952ea94586b52e742740d08a9e~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/9fc1be_b5728c952ea94586b52e742740d08a9e~mv2.webp)
![Hats off to the Robots](https://static.wixstatic.com/media/9fc1be_b5728c952ea94586b52e742740d08a9e~mv2.jpg/v1/fill/w_361,h_223,fp_0.50_0.50,q_90,enc_auto/9fc1be_b5728c952ea94586b52e742740d08a9e~mv2.webp)
Hats off to the Robots
In a week that has seen a number of heroic technology failures at the CES technology extravaganza in the United States, I cannot help but...
![](https://static.wixstatic.com/media/9fc1be_57f9d89317e143b6847facb3cd537f47~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/9fc1be_57f9d89317e143b6847facb3cd537f47~mv2.webp)
![New World Branding](https://static.wixstatic.com/media/9fc1be_57f9d89317e143b6847facb3cd537f47~mv2.jpg/v1/fill/w_361,h_240,fp_0.50_0.50,q_90,enc_auto/9fc1be_57f9d89317e143b6847facb3cd537f47~mv2.webp)
New World Branding
Read any branding related blog and you will see authors shouting ‘the future is all about data’… and to a certain degree, they are right,...
![](https://static.wixstatic.com/media/9fc1be_2adf230c40cb43bdbe4a9decd974a078~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/9fc1be_2adf230c40cb43bdbe4a9decd974a078~mv2.webp)
![Taking the robot out of humans](https://static.wixstatic.com/media/9fc1be_2adf230c40cb43bdbe4a9decd974a078~mv2.jpg/v1/fill/w_361,h_203,fp_0.50_0.50,q_90,enc_auto/9fc1be_2adf230c40cb43bdbe4a9decd974a078~mv2.webp)
Taking the robot out of humans
Most of us who follow the latest themes and trends in banking are aware of the drive towards robotics and artificial intelligence. The...
![](https://static.wixstatic.com/media/9fc1be_d99b1aff8fd64472adfd1ed6d1fc3e71~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/9fc1be_d99b1aff8fd64472adfd1ed6d1fc3e71~mv2.webp)
![Make your technology beautiful or invisible](https://static.wixstatic.com/media/9fc1be_d99b1aff8fd64472adfd1ed6d1fc3e71~mv2.jpg/v1/fill/w_361,h_220,fp_0.50_0.50,q_90,enc_auto/9fc1be_d99b1aff8fd64472adfd1ed6d1fc3e71~mv2.webp)
Make your technology beautiful or invisible
Technology is changing the way customers are interacting with Banks, but Banks are not changing the way they interact with clients. Those th
![](https://static.wixstatic.com/media/9fc1be_dab89a7747ae4b1f8a5caa1821cde8e8~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/9fc1be_dab89a7747ae4b1f8a5caa1821cde8e8~mv2.webp)
![Thinking Big](https://static.wixstatic.com/media/9fc1be_dab89a7747ae4b1f8a5caa1821cde8e8~mv2.jpg/v1/fill/w_361,h_237,fp_0.50_0.50,q_90,enc_auto/9fc1be_dab89a7747ae4b1f8a5caa1821cde8e8~mv2.webp)
Thinking Big
There is a wind of change continues to blow across the banking industry. The big question on the minds of bankers I meet at the moment is...