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![Embrace the cool in us all](https://static.wixstatic.com/media/9fc1be_6ae53297fa6a4741ac9fe47f5786dc92~mv2.jpg/v1/fill/w_361,h_226,fp_0.50_0.50,q_90,enc_auto/9fc1be_6ae53297fa6a4741ac9fe47f5786dc92~mv2.webp)
Embrace the cool in us all
As marketers and brand builders strive to understand the markets they serve by creating segmented offerings, campaigns aimed at...
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![The cost of not innovating](https://static.wixstatic.com/media/9fc1be_e5f1604962c74ee4af0aa2b6a86bdaa3.jpg/v1/fill/w_361,h_271,fp_0.50_0.50,q_90,enc_auto/9fc1be_e5f1604962c74ee4af0aa2b6a86bdaa3.webp)
The cost of not innovating
On my travels around the region, I meet all kinds of CEO’s, conservative, dynamic, aggressive, visionary... but one theme is constant...
![How great design will make your business thrive](https://static.wixstatic.com/media/9fc1be_554a814f7dc143b69eff667c4aa49b73.png/v1/fill/w_361,h_219,fp_0.50_0.50,q_95,enc_auto/9fc1be_554a814f7dc143b69eff667c4aa49b73.webp)
How great design will make your business thrive
With enviable return on investment statistics, there is no doubt why allen international (‘allen’) are world leaders in financial...
![Why one size does not fit all](https://static.wixstatic.com/media/9fc1be_24ae5c21e3624cffb10fbd6e4662fb54.png/v1/fill/w_361,h_207,fp_0.50_0.50,q_95,enc_auto/9fc1be_24ae5c21e3624cffb10fbd6e4662fb54.webp)
Why one size does not fit all
It is a common misunderstanding that in brand and retail, one size will fit all, but careful attention has to be paid to the needs of...
![What is disciplined creativity?](https://static.wixstatic.com/media/9fc1be_477df20abb754243a261423d7d2a5261.png/v1/fill/w_361,h_207,fp_0.50_0.50,q_95,enc_auto/9fc1be_477df20abb754243a261423d7d2a5261.webp)
What is disciplined creativity?
Designing for your customers and not for yourself, avoiding fashions and fads and creating experiences that are connected to your...
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![What is super-personalisation?](https://static.wixstatic.com/media/9fc1be_7b29238c67374c678a28daf0c66b3086.jpg/v1/fill/w_361,h_207,fp_0.50_0.50,q_90,enc_auto/9fc1be_7b29238c67374c678a28daf0c66b3086.webp)
What is super-personalisation?
For a long time I have been an advocate of super-personalisation and have not really been able to understand why, in the banking world at...
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![Hot corporate colours](https://static.wixstatic.com/media/9fc1be_c15e24219b874f6598b15464a6a65e18.jpg/v1/fill/w_361,h_256,fp_0.50_0.50,q_90,enc_auto/9fc1be_c15e24219b874f6598b15464a6a65e18.webp)
Hot corporate colours
I am seeing companies become more and more versatile in their use of branding tools - sensory stimuli to make or build brand recognition...
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![How we read](https://static.wixstatic.com/media/9fc1be_0bb6a61cafd5416db9410ea642cc994b.jpg/v1/fill/w_361,h_279,fp_0.50_0.50,q_90,enc_auto/9fc1be_0bb6a61cafd5416db9410ea642cc994b.webp)
How we read
In a world that is getting ever more complex, it is easy to forget that simplicity really works... and there are some simple rules that,...
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![Leverage innovation and see your brand go global](https://static.wixstatic.com/media/9fc1be_ac7f2ad8002e491d9052e1ba0494ecfd.jpg/v1/fill/w_361,h_249,fp_0.50_0.50,q_90,enc_auto/9fc1be_ac7f2ad8002e491d9052e1ba0494ecfd.webp)
Leverage innovation and see your brand go global
Some of the most exciting innovations have been occurring in the Asia Pacific, Eastern Europe, Middle East, Africa and South America....
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![Why great brands are simple brands](https://static.wixstatic.com/media/9fc1be_a78349ff3893495f84852ebbdef74a49.jpg/v1/fill/w_361,h_258,fp_0.50_0.50,q_90,enc_auto/9fc1be_a78349ff3893495f84852ebbdef74a49.webp)
Why great brands are simple brands
At a time when everything around us seems to becoming more complex, consumers are searching out products and brands that simplify - that...
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![How localising impacts Global brands](https://static.wixstatic.com/media/9fc1be_62e7b4d4444e456d98e7f6f56258281d.jpg/v1/fill/w_361,h_277,fp_0.50_0.50,q_90,enc_auto/9fc1be_62e7b4d4444e456d98e7f6f56258281d.webp)
How localising impacts Global brands
The last week has seen me travel to vastly different markets all within the space of seven days. First, Saudi Arabia, second, India, and...
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![Why does personalisation matter?](https://static.wixstatic.com/media/9fc1be_000befc469a94f0289bd30c7b2217c09.jpg/v1/fill/w_361,h_203,fp_0.50_0.50,q_90,enc_auto/9fc1be_000befc469a94f0289bd30c7b2217c09.webp)
Why does personalisation matter?
An interesting thing happened this week. I was meeting with a CEO in India and we were talking ‘branding’. He said something really...