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Embrace the cool in us all
As marketers and brand builders strive to understand the markets they serve by creating segmented offerings, campaigns aimed at...
The art of language
‘It’s not what you say but how you say it’, and there is no better example of this than in the text below. At first glance, the messages...
Mobile Banking: Not the only answer
So many CEO’s that I meet around the region confess with a smile on their faces that ‘Mobile Banking is the Way Forward’. That, if you...
Why one size does not fit all
It is a common misunderstanding that in brand and retail, one size will fit all, but careful attention has to be paid to the needs of...
What is disciplined creativity?
Designing for your customers and not for yourself, avoiding fashions and fads and creating experiences that are connected to your...
Hot corporate colours
I am seeing companies become more and more versatile in their use of branding tools - sensory stimuli to make or build brand recognition...
How we read
In a world that is getting ever more complex, it is easy to forget that simplicity really works... and there are some simple rules that,...
How important is celebrity endorsement to a brand?
How important is celebrity endorsement to a brand? I read with interest this week that Tata’s Land Rover Brand have teamed up with Bear...
How to build a winning brand
I am fortunate, in my role I get to meet some incredible businessmen, leaders who have built amazing companies that turn over billions of...
It's a Bank Moh, but not as we know it
I’ve just got back from an amazing week in London. You would think, as I live in the shopping centre of the world that visiting London...
If CMO’s want to win, they must deliver on these six strategies
The rules for creating and building brands are changing fast. Social media, content marketing, the younger generation, second screening,...