Hello, my name is Nicholas Griffin and I have over 25 years of experience starting and growing businesses all over the world. I specialise in consulting to organisations of all sizes, in multiple sectors, more recently in the oil and gas, automotive, financial services, utilities and telecommunications sectors. 

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My credentials

I trained as a designer in the UK with world-leading agencies before building successful businesses in the Creative and Technology sectors. I moved to UAE in 2004 from where I consulted in Private Equity and for major brands both in the Middle East and around the world. Most recently, I worked for Accenture as a consultant before joining Principle as Managing Director for the Middle East, Africa, India and APAC as well as being a Board member for Principle's businesses in the region I lead.  

 

Throughout my career, I have learnt how, by applying tried and tested methods in design thinking, rooted in a profound understanding of what customers want, companies can grow beyond their wildest dreams.

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To date, I have had the pleasure of helping close to 500 organisations in 92 countries improve their fortunes with a no-nonsense approach to delivering results.

Passionbrand.me

I started this blog in 2014 with a simple purpose, to share my opinion, experiences and tips in the hope that it will help inform you, my readers, to deliver success in the organisations you work for.

 

The Art of Experiences

You will also see there is a link to my podcast, The Art of Experiences at the top of this page where my colleagues, Ravi Deshmukh and Arjun Chembath and I take an informed and lighthearted look at why some brands succeed and some do not.

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I love hearing from you and please do not hesitate to connect with me either on LinkedIn or by WhatsApp or email on the details below. 

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Thank you so much for spending your time here.

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Nick

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